Vivo and Zeiss
Vivo and Zeiss Collaboration for Vivo Smartphone Camera Imaging - On December 17, 2020, Vivo and ZEISS collaborated to engineer an imaging system for vivo premium smartphones, starting with the vivo X60 series. Vivo is the world's largest smartphone maker from China, while Zeiss is a global leader in optics and opto-electronics.
They announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology with the aim of advancing mobile photography technology.
Research and Development (R&D)
As part of the collaboration agreement, vivo and ZEISS will establish the vivo ZEISS Imaging Lab, a joint R&D program to innovate mobile imaging technology for vivo's flagship smartphones.
In addition to the joint R&D program, the company will launch a “vivo ZEISS Master Photography” campaign to promote the co-engineered imaging system vivo ZEISS and to inspire users to enjoy their creativity with vivo's flagship smartphone.
Virtual Signing Ceremony - Spark Ni, SVP and CMO of vivo in China, and Jörg Schmitz, Head of Consumer Products ZEISS in Germany
In the past 25 years, vivo has gained a deep understanding of the different needs of consumers through comprehensive research.
With consumer insight-driven R&D and innovation efforts, vivo has developed a generation of mobile products that consumers love and trust.
In the era of smartphone photography, vivo has anticipated strong demand from global consumers for mobile imaging innovations. As a result, vivo considers imaging innovation as one of the most important areas to serve consumer needs in the long term.
To date, vivo has established image R&D centers globally employing more than 700 R&D staff.
The Goal of Vivo and Zeiss
vivo and ZEISS share a common goal, focusing on premium technology and cutting-edge design. This exemplary reciprocity will pave the way for breakthrough innovations, setting a solid foundation that will shape this sustainable strategic global imaging partnership.
The collaboration between vivo and ZEISS is an important case for future cellular imaging. The two sides will work together to facilitate mobile imaging focused on complementary capabilities.
On the one hand, ZEISS optical technology and expertise will significantly improve the optical performance of mobile imaging, taking mobile optical imaging of vivo flagship smartphones to a new level.
On the other hand, vivo, with 380 million users worldwide, has a solid understanding of consumer preferences in mobile imaging.
Through co-development and co-engineering of optical components with ZEISS, combined with vivo's integrated imaging capabilities, vivo will provide consumers around the world with a more engaging, easier-to-use and professional mobile photography experience.
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Source: Zeiss News